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The Zappos Strategy: Winning with Online Demo Videos
Need proof that online videos boost sales? Just look at how Zappos is using video to show off the merchandise. Watch this presentation to learn how Zappos does it. The post The Zappos Strategy:...
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Who Are Omnichannel Shoppers? And Why Is Video Crucial to Them?
Today's shoppers have access to more information than ever, and they research products even when they're in retail stores. Be ready for them with video. The post Who Are Omnichannel Shoppers? And Why...
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Startup Adds Interactivity to YouTube Videos in Minutes
Meet The Mad Video, which offers a simple, free way to add clickable links and information to any video on YouTube. The post Startup Adds Interactivity to YouTube Videos in Minutes appeared first on...
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Invodo Releases Revamped InPlayer, Adds Ecommerce Tools
Let customers browse through products while watching your online videos. Invodo adds a helpful shopping panel. The post Invodo Releases Revamped InPlayer, Adds Ecommerce Tools appeared first on...
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The Holidays Are Coming: Get Your Site Video-Ready Now
Shoppers turn to online video to research both online and offline gift purchases. Plus, video-watchers spend more on gifts than the average shopper. The post The Holidays Are Coming: Get Your Site...
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Avoid ‘Epic Fails’ When Selling with Online Video
Using video to sell products and services online? Read this first to avoid a few preventable mistakes. The post Avoid ‘Epic Fails’ When Selling with Online Video appeared first on Onlinevideo.net -...
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Video Drives Ecommerce and Here’s the Proof, Says Invodo Report
How to convert browsers into buyers? Add an online video. When online shoppers see an ecommerce video, they're 1.8 times more likely to buy. The post Video Drives Ecommerce and Here’s the Proof, Says...
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How Do Shoppers Use Online Videos? Invodo Crunches the Numbers
A new report shows that online shoppers watch videos when available, appreciate the information those videos provide, and rate them highly. The post How Do Shoppers Use Online Videos? Invodo Crunches...
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Selling With YouTube: Taking a Hybrid Strategy Is Key to Results
YouTube is great for awareness, but it doesn't so much for sales. For ecommerce results, use both YouTube and an OVP, advises invodo. The post Selling With YouTube: Taking a Hybrid Strategy Is Key to...
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Choosing an OVP for Ecommerce: Here’s What to Look For
Any OVP can host and stream a video, but not all of them offer tools for selling products. Read on for five things to look for when selecting an OVP. The post Choosing an OVP for Ecommerce: Here’s...
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Turn Viewers Into Buyers: Prepare for the Holidays With Video
Invodo's latest video ecommerce report show how valuable videos are to product pages, and how much they entice shoppers to make a purchase. The post Turn Viewers Into Buyers: Prepare for the Holidays...
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Shoppers Who Watch Videos Are 1.6x More Likely to Buy: Invodo
In its 2014 Year in Review report, Invodo finds that last year was a strong one for ecommerce video, and shows when the shoppers are watching. The post Shoppers Who Watch Videos Are 1.6x More Likely...
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5 Ways Shoppers Want Brands to Use Visual Media Online: Invodo
Product images are just the start. If brands want to appeal to shoppers, they need videos, spin photos, walkthroughs, and more, finds an Invodo survey. The post 5 Ways Shoppers Want Brands to Use...
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Holiday Outlook: Ecommerce Video Views Will Spike on Black Friday
People who watch online product videos are far more likely to buy—and buy big. Here's what the 2015 shopping season will look like, and three ways to attract viewers. The post Holiday Outlook:...
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8 Stats to Help You Plan Your Video Marketing Campaigns for 2016
The numbers don't lie: Invodo's 2015 benchmark report shows how ecommerce videos lead to big sales. Use it as a roadmap for your 2016 online video strategy. The post 8 Stats to Help You Plan Your...
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